One of my favorite projects has been reimagining a campaign for a local florist. Their previous ads weren’t getting much traction, so they asked us create fresh ads with a brand new look. I designed a set of digital ads that leaned into the beauty and energy of blooming flowers. The centerpiece was an HTML5 animated rich media ad where bright petals popped open in sequence, bringing the idea of growth to life. I paired that with bold color choices and supporting .gif display ads to keep the campaign consistent across placements.
The result was a lively, eye-catching set of ads that stood out in feeds and better reflected the client’s brand personality. It was a great reminder of how motion, color, and simple storytelling can transform a campaign’s performance.
