For GoodCook’s holiday campaign, I designed a suite of digital display ads and social ads to run across multiple platforms. All of the pieces were built in HTML5 with animation, but for the social ads I pushed the design further — transforming static assets into video-like motion to create a more dynamic, scroll-stopping feel.
GoodCook’s brand guidelines are incredibly strict, so this project was a careful balance of creativity and precision. Working within those parameters challenged me to get resourceful with typography, color, and animation, resulting in ads that felt lively and festive while staying true to the brand.
