This Hulu project was one of my favorite interactive ads to build. It started with a quick animation to draw people in, but the real experience happened after expansion. Viewers could click on one of three shows, which opened a larger ad centered around that title — complete with a synopsis, an autoplaying video preview, and even a live Twitter feed.
The goal was simple: make the ad feel engaging and useful, not just another thing on the page. With multiple click-through paths (to Hulu’s homepage, individual show pages, and Twitter), the ad gave users lots of reasons to interact and kept them connected to Hulu’s content ecosystem.
