This AppleTV+ ad was all about creating an interactive moment for viewers. The collapsed state used a subtle parallax effect to catch attention without being distracting. Once expanded, the ad came to life with animation and a carousel that cycled through different shows, allowing viewers to select a title and play previews directly within the unit.
It was a great example of combining design, motion, and usability to create an ad that felt more like an experience than just a placement. I loved working on this because it blended clean design with functionality, giving people a reason to click and engage instead of just scrolling past.
